Ideation and conceptualization of the new brand system for the NFT’s platform Recur. Research and exploration of color palettes, typography and graphic elements that translate the personality of the new Recur brand.
Huge Inc
Brand Design

The logo was born from the idea of portal that expangds the limits of the metaverse and take you to a place with no boundaries. The idea of a shape losing its edges played well with this narrative as gradients that had kinetic energy.

Recur is a NFT platform looking to expand the limits of the metaverse by offering its clients limitless options of content in a fast-growing category. With this goal in mind, this client was looking for a fresh start with a ownable, strong and flexible brand that offers both a bold statement and a solid structure to collect and sell in the digital world.

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