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Onex
Client
Onex
Year
2023
Agency
Huge Inc
Service
Brand Design Product Design
Onex is an alternative asset manager based in Toronto that builds value and wealth for its investors and partners. The client's main goal was to renovate its visual identity without losing the brand's equity and experienced heritage.
On this brand redesign project, the client wanted to maintain their logo but evolve the visual system. After some explorations, we found the potential hidden in the logo itself. The "O" serves as a heritage element that can transform and expand as needed, just like the Onex product portfolio.
Always keen
for a good
plan.
