Android evolved its visual identity to create a more modern, accessible and inclusive brand for its growing global community. The refresh introduced a refined wordmark, a more expressive robot mark and an expanded colour palette, creating a more cohesive and flexible identity across the Android ecosystem.
Improvement in brand favorability among Gen Z in the year following the brand refresh.
Brand Impact Awards won at D&AD 2024, validating the identity's measurable effect on the Android brand.
Unique droid characters generated to demonstrate the system's expressive range.