PlayStation's first first-party Wolverine game needed more than marketing — it needed a platform. We defined Don't Call Me a Hero, the creative territory and visual language behind the global launch campaign.

One of the most recognized brands in live entertainment needed a unified system — not a reinvention, but a framework to carry its energy consistently across partnerships, formats and global markets.

One of the world's largest sustainable ingredient companies — and almost no one knew it. The work unified a complex global business under a single brand narrative, built to communicate its scale and impact to investors, talent and the market.

A major platform overhaul gave Wish the opportunity to rebuild its brand from the ground up — bolder, more expressive, built for a generation that shops through its phone.

A world-class investment firm with a brand that hadn't kept pace. The rebrand modernized the identity without abandoning the equity in its mark — building a more flexible system for a digitally-focused era.

Android evolved its visual identity to create a more modern, accessible and inclusive brand for its growing global community. The refresh introduced a refined wordmark, a more expressive robot mark and an expanded colour palette, creating a more cohesive and flexible identity across the Android ecosystem.

Riot’s esports portfolio had grown into one of the most valuable in the world — but without a unifying brand home. A new identity brought the ecosystem together across broadcast, digital and live event environments.

The standard for visual programming education — used by millions worldwide — needed a brand that matched its reach. A new identity and web experience made Blockly feel as creative and accessible as the tool itself.

Google’s sustainability platform had the data and the ambition — but not a visual language to match. The creative direction defined how photography, colour and composition could make something complex feel human and felt.

Recur needed a brand that could make digital collectibles feel legitimate to the world's most recognized IP holders. The identity was built from scratch — expressive, dynamic, and credible enough to close a $50M Series A.