Blockly
Deliverable

Branding

Sector

Gaming · Esports

Year

Jun 2022

Riot’s esports portfolio had grown into one of the most valuable in the world — but it operated as a collection of separate leagues without a unifying brand home. The Riot Esports Network needed an identity that could bring that ecosystem together: flexible enough to support multiple competitions, strong enough to carry Riot’s premium positioning. The system was built around a bold directional mark and a clean, content-first visual language designed to work across broadcast, digital and live event environments.

Project Landscape
Street Billboard Street Billboard Street Billboard
Riot Esports Network brand visual

The Reveal

The "Curtain Reveal" is a unique and captivating brand element. It emulates the excitement and anticipation of a live performance by utilizing the concept of opening curtains to unveil the content to the audience.

Riot Esports Network brand system detail
Street Billboard
Riot Esports Network brand system detail
Riot Esports Network brand visual

Spotlight

"The Spotlight" is a versatile and dynamic brand element tailored uniquely for Ticketmaster. It symbolizes the essence of your brand, focusing on artists and events, while providing flexibility to adapt to various visual contexts.

Street Billboard
Riot Esports Network brand visual Riot Esports Network brand system detail
Street Billboard
Riot Esports Network brand visual Riot Esports Network brand system detail

The world is watching.

6.4M

Peak concurrent viewers at the 2023 LoL World Championship — broadcast through the unified REN brand system.

+33%

Growth in Valorant esports viewership hours year-over-year, driven by a more consistent and engaging broadcast identity.

180+

Countries reached through a single, flexible brand system — where before each region operated with its own visual language.