Recur
Deliverable

Branding

Sector

Web3 · Entertainment

Year

Apr 2021

Recur entered the market at the height of the NFT wave with a vision and the backing to match — but needing a brand that could make digital collectibles feel legitimate to the world's most recognized IP holders. The identity was built from scratch around the idea of a portal without boundaries: expressive gradients, dynamic forms and a system designed to flex across a fast-moving digital ecosystem. Within weeks of launch, partnerships with Paramount, Nickelodeon and Hello Kitty had signed — and a $50M Series A closed.

Project Landscape
Recur brand identity visual Recur brand system detail
Street Billboard Street Billboard Street Billboard
Recur brand identity visual Recur brand system detail
Street Billboard
Recur brand identity visual Recur brand system detail
Street Billboard
Recur brand identity visual Recur brand system detail

A moment in time.

5+

Global media brands — Paramount, Nickelodeon, Hello Kitty — chose Recur at launch, citing the identity as a signal of trust.

$50M

Series A raised weeks after brand delivery — investors pointed to the identity's ability to legitimize the NFT space.

6 weeks

From brand system delivery to closing the fastest Series A in NFT history at the time.