After years of growth through acquisition, Darling Ingredients had become one of the world's largest sustainable food ingredient companies — yet almost no one knew who they were or what they did. The brief was to give a genuinely complex global business a brand narrative clear enough for investors, future talent and the broader market to understand. The new identity and design system unified the company's diverse portfolio under a single story, with a corporate website and intranet built to communicate impact at the scale the business had earned.