Blockly had become the standard for visual programming education — used by millions of students and developers worldwide — but its brand hadn’t kept pace with its reach. The refresh set out to build a more expressive, approachable identity that reflected Blockly’s belief that coding should be creative and accessible to everyone. A new visual system and redesigned web experience brought that idea to life: more playful in tone, clearer in communication, and built to grow alongside an expanding global community.